What is your number one issue with your blog?
Let me guess – not enough traffic, right? Or at least, you want more traffic.
Don’t feel bad about that. Everyone does. I talk with blogger from newbie start-ups, to well established bloggers. I hear them all saying the same thing.
“I need more traffic.”
This topic has been done to death and there is a lot of good advice out there. Most of it is right in general too.
But I thought I’d share with you some of the exact steps I take with my blogs to increase traffic. Obviously in the overall picture you need to be publishing quality content on a regular basis, and some serious patients.
But here are some other points you should be taking a closer look at.
10 Tips to Increase Traffic to Your Blog
Check Your Site Speed and Increase Where Possible
You know first-hand how frustrating it is waiting for a site to load. You probably give up and click another site if it takes a few seconds, I do. So don’t settle for your site having a slow loading speed.
It’s believed that anything over 1.5 seconds and you’re starting to lose people. Concentration spans are decreasing all the time, you need to deliver and deliver fast.
So check your site loading speed and analyse what the issues are at Pingdom Tools. Start fixing any issues and get your loading time down. Image size is usually a massive issue, check my guide for how to shrink those images sizes.
Choose Your Blog Images Carefully
The image is the first thing someone will usually see on a blog post. Don’t just throw up a generic stock photo like so many other blogs do. Just because most do that, doesn’t make it the best option.
You will get a lot more user engagement from something a little different. Try and grab the visitors attention with an image that makes them stop and look. Keep a theme throughout your site too, images are part of your overall brand.
Make Sure You’re Using a Responsive Theme
I am still stunned to find that some sites do not use a good responsive theme. You’re missing out of around half the web suffers using mobiles if your theme isn’t mobile friendly.
Picking a good theme really can be make or break. So dig into your pocket and spend a few bucks on a premium theme too, it’s worth it. You’ll stand out from the crowd, your visitors will have a better experience, and premium themes are more reliable.
Link out to Good Quality Sources
There is a belief among inexperienced webmasters that you shouldn’t link out, or you shouldn’t send your visitors elsewhere. This couldn’t be further from what’s actually best for your blog.
Linking out to relevant, quality sites helps your own on-page SEO. It helps build bridges and relationships with others in your niche, and it adds value to your own visitors. Don’t be afraid to link out on each post, but keep the links relevant and helpful.
Think about How Easy Your Pages Are to Read
I common complaint from web surfers (and myself) is that a lot of web pages are hard to read. This makes people hit the back button pretty quick and sends them looking for a better laid out page.
Think about your font, is it big enough? Are you writing in short easy to skim paragraphs? Do you have plenty of sub headers? Would a small table of contents box at the top of the page helps users to jump around?
Learn how to write better content. Think carefully about your titles and headers. Use keyword research to tailor your content to what people are searching for.
Put in the Research Time
When writing articles put the time in to research fully and fact check what you’re writing. Don’t just blast out some blog posts and think they sound about right and it will do, it won’t.
I always look at a couple of different authoritative sites like an .edu, .gov, or wiki when I’m writing about facts. If you’re visitors don’t feel like what they are reading is being validated they will lose interest and move on.
Never Stop Outreaching
Don’t become complacent. Even if your blog is growing at a faster than expected rate. Keep outreaching to people in your niche, it should be an ongoing process.
Blogs take hard work, and it’s an incredibly competitive industry. If you take your foot off the gas you can quickly lose momentum and see some others around you gaining from it. If you’re not all in, maybe it’s time to consider why you’re blogging.
Test What Works
Most people never do any split testing. But how do you know what’s working, or what will work better if you never test anything? You’re just assuming your promotion and site layout is running at optimal performance?
Try testing a couple of different opt in boxes, then stick with the best. Change the layout slightly on your blog, or you a different email template. It’s easy to test things, and you’re always going to see one way working better than the other.
If It’s Not Working, Change It
Some people tell me their blog hasn’t gained any momentum over the last year. So I ask them what they have changed over the last year, and they say “nothing”.
If something isn’t working, start making changes! You have nothing to lose, right? You will never know what’s going to work if you never try. Never be afraid of change, that attitude will ruin you – and your blog.
Don’t Hide, Network
Meeting other bloggers in your niche will open more doors than anything else. Meeting in person is the best way to make a connection that will last, and help you stand out in such a crowed space.
But introducing yourself online works too. Be genuine and don’t ask for anything. A rule of thumb is to be friendly to everyone, you never know when someone might come in handy – a decent life lesson too.