Anyone who has an amazon affiliate site are probably aware of Amazon’s new Native Shopping Ads feature.
It’s only available on the US associates dashboard at the moment as far as I can tell. But it’s a great new feature that gives affiliate marketers a new tool when driving clicks from their sites over to Amazon.
I have used various features available in the Amazon Associates dashboard but none have really worked out for me before. I have used their links, banners, aStore etc. But like most reading this, I always fall back to just using pictures and contextual links within my articles.
The Native shopping ads feature looks like an updated version of the widget option Amazon used to offer. However, it’s smoother and looks better, especially as a responsive feature on mobile.
I have implemented native shopping ads on a couple of sites now. Here is my Amazon Associates Native Shopping Ads review of how it works, and what I think about this tool so far.
Firstly you need to locate the feature within your associates dashboard. When you log into your account you should see it on your menu as follows;
Click where it says ‘Native Shopping Ads’ and you will be taken to a page where you can set up your preferences and generate the code to use on your site.
You can then choose between;
This places native shopping ads in product article pages and automatically displays relevant products to the visitor on your site.
You can customize what ads will show, and it’s fully responsive for mobile users.
This option allows visitors to perform Amazon searches directly on your site. You can include keywords based on your site to set them in the right direction.
Fully responsive, and you can program multiple pages to display different ads.
This option allows you to handpick certain products you want to promote and place the ads where you want on your site.
Fully responsive and looks great, you can add titles and other information to make it more appealing.
Just click the drop down yellow button and choose the type of ads you want to display.
Using Recommendation Native Shopping Ads
I have been using the Recommendation Ads as I think they look best, and displaying recommendations is fine with me for now.
I will be monitoring how well they do and trying the other options. I will provide an update if I find any of the other options performing better.
If you want to use recommendation ads too, here is what you need to do.
The screenshot below is an example of what you will see;
Simply add the preferences into the selected categories field that are relevant to your site. This will form the basis of where Amazon looks to pull the information.
In the next field you can add a fallback keyword. This keyword will be used to pull some recommended products in the absence of any being shown from the categories you have selected.
I recommend doing this just in case there is an issue with the algorithm. You want relevant ads at all times, or you’re leaving money on the table.
So for example, if you have a niche site in the oven niche. Just type ‘oven’ in this box. Take a look for yourself what ads are displaying and see how relevant to your site they are.
There is a desktop preview on the right to show you what the ads look like on desktop. You can click the ‘click here for mobile preview’ to see how the ads look on a responsive mobile theme.
Now all you need to do is copy the ad code that has been generated from your preferences and paste it into your sites HTML.
This is very simple to do, you don’t need to have an understanding of code and HTML. I’m sure everyone reading this knows exactly what to do. But for a complete newbie, just copy and paste this code into a sidebar text widget.
Will Native Ads Increase Your CTR and Earn You More Money?
It’s still too early for me to give any concrete feedback on my CTR’s and earning potential. This is something I will be monitoring closely and will report back.
The ads definitely look better than the widgets Amazon previously offered. They seem to work well with the recommendations too. They don’t feel forced or look awkward, I can see people naturally clicking something they see that interests them.
I do see relevant products being displayed on my sites. I feel very confident they are going to increase my CTR.
If you use them on the sidebar to your blog posts there are always images being displayed to the person browsing your site. The Amazon branding and trust makes it easy for them to click through and take closer look at the products.
If you have been using Amazon Native Ads I’d love to hear your feedback. Drop a comment below, thanks!
Native Ads Video Introduction for Extra Information
I have a positively twisted obsession with all things internet marketing, SEO, and quality-content focused niche/authority site building. Always looking for new and interesting ways to improve and provide quality.