Authority Site Case Study Part 5

Authority Site Case Study- Part 5

We are already at month five of this authority site case study. I’m starting to get a decent amount of posts on the site now, around 70.

I had a busy month, so not a lot of work went into the site in the month of July. But there is still some developments to cover, so let’s get into it.

As always, if you landed here and are not aware of this project. You should jump back and check the other posts in this series.

Authority Site Case Study Part 1

Authority Site Case Study Part 2

Authority Site Case Study Part 3

Authority Site Case Study Part 4

I always set goals for the following month. Here are the goals I set last month:

  • Spend a lot of time on content and aim for 20 new articles.

  • Do some more commenting and outreach to other site owners in the niche.

And, here is how I got on:

Write 20 New Articles

After seeing a lot of success with traffic on viral posts in May, I wanted to return to writing a lot of content to try and repeat this. However, due to other commitments and a lack of time I wasn’t able to meet the 2 posts.

I wrote 10 posts in July. A couple of them were very long and detailed, so I have high hopes for these posts picking up some long tail keywords. But time will tell.

I certainly intend to pick up the slack this month and get writing again. So I will set another high content goal for August, and pull out all the stops to achieve it.

Commenting and Outreach

I did some more outreach, and it went fairly well. I left comments on other relevant blogs, and most of those blog owners stopped by and left a comment on mine.

I became a lot more familiar with blogs in the same niche. Spending some time reading other blogs, and understanding how they interact with their audiences.

Something I will be doing more in the future, so it was valid research.

A Look at the Analytics and Impressions

A drop in the overall visits and sessions looking at the analytics. This due to the wave of social traffic previously enjoyed has ended. None of the posts I wrote this month were picked up and shared, so it’s been pretty slow.

July 2015 Analytics

It’s not a big concern. I’m sure the site is still in the Google sandbox phase, so until it’s at least 6 months old I’m not stressing the organic traffic too much.

Total clicks through Google organic search and impressions are slightly up on the previous month. I didn’t expect a massive jump due to not publishing much. But still, this is a positive step in the right direction.

Webmasters impressions and clicks July 2015

My Goals for the Month of August:

I really want to get back on track with publishing content, so this is my main objective.

  • Publish at least 20 articles.
  • Do more outreach and guest posting if time allows.

Stats at the End of July

April May June July
Domain Authority 1 1 11 11
Sessions 683 23144 3549 1139
Ad Clicks (£/$) 1 (£.23/$.38) 98 (£21.36/$35.60) 7 (£2.77/$4.62) 4 (£.69/$1.15)
Email List Opt-ins 0 4 6 8
Facebook Fans 0 0 0 0
Twitter Followers 0 50 97 109
Other Revenue 0 0 0 0

What I Learned This Month

I took my foot off the gas this month, sometimes life is just too busy to keep on top of things. I will be putting in an extra amount of effort next month.


In Summary

I am still enjoying working on the site. It’s progressing slowly but surely, I’m confident the future is bright.

If you have any comments, advice, or anything else to add. Please leave a comment below, and I will be sure to get back to you. Thanks.


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