Understanding and using alt and title tags will give you an SEO boost. It may just be that boost you need to make a difference. As any SEO consultant will tell you, you need to take advantage of each and every little edge you can get.
So in this article let’s take a look at alt tags, and title tags. Let’s make sure you’re making the most of them in WordPress, and capturing keywords and making the most of your onpage SEO.
This is what a complete HTML image tag looks like:
<img src=”pic1.jpg” alt=”image description” title=”image tooltip”/>
Breaking it down a little further, the alt attribute is referred to as the ‘alt tag’. While the image attribute is referred to as the ‘title tag’. Technically, they are not tags as seen from an SEO perspective, but this is how they are referred to.
The alt text records the function of the image and how it’s going to appear on the page. So for example, if your image is a button, it will display the text on the button.
It’s not just good SEO practice to add alt text to your images. This also serves as a way for visually impaired visitors to know what the image is. The title attribute appears when you hover over the element, so this is a chance to provide some information.
Leaving the title attribute isn’t make or break. It’s good practice to include it, but if you haven’t been doing so don’t worry, it doesn’t have much impact.
Alt Text and a Positive SEO Impact
You don’t need to take my word for it, Google have published articles themselves on the importance of having good, relevant alt text. So it’s a good idea to have a relevant image with your main keyword in your article.
For strong onpage SEO with your images I suggest having more than one image. Use your main keyword on one image, and a different relevant keyword on the other. This should come naturally if you are using relevant images.
If you’re building affiliate pages selling products, don’t underestimate putting the product’s name and model number in the alt tag. Users searching Google can easily find the exact product this way. I’ve had success with this before.
Adding Alt and Title Attributes in WordPress
Seeing as WordPress is the most popular content management system I’m going to cover the basics. When you first upload an image to WordPress it adds a default filename to the image. If you do not add an alt attribute it will also use this default name.
So you should always make a note to remind yourself to put in relevant and unique alt text. The quickest way in WordPress is to press edit image, then type into the ‘Alternative Text’ box.
Can You Use Duplicate Alt and Title Text on a Page?
It’s not uncommon to have a page with lots of images. In fact, it’s beneficial to have a few images on your posts. The keywords you choose are important to the images and your SEO.
It’s never a good idea to duplicate keywords, and why would you want to? This is an opportunity to use different alt and title text, so make the most of it. Use different descriptions capturing more relevant keywords.