When it comes to having your content found in search engines, it’s not going to happen unless you’re optimizing your content for keywords people are searching for. Then there is the question of how competitive the keywords are, and how realistic your chance is of ranking for those keywords. That’s where this Long Tail Pro review is going to come in handy, because it’s a tool I use to optimize my content for keywords – and I have had some decent success using it.
There is a lot to take into account, and it can become very time consuming and distracting if you overthink it and try to figure out manually what keywords you should be targeting. The good news there is a tool that can do all the hard work for you, and it’s called Long Tail Pro.
I have been using Long Tail Pro for a while now, and have found many gems among the lists of keywords I populated. I would never have found them, or known they were targetable without using this tool, so I can honestly say it works.
If you have your own blog, write for content sharing sites, or work for private clients, there is value to be had in targeting keywords within the niche you’re writing for. Everyone wants more exposure, traffic, and ultimately conversions. So start targeting those long tail’s that have decent search volume and low competition, you’ll notice an increase in impressions when the post in indexed, and more traffic as it climbs in rank.
Let’s take a look at what long tail keywords are, why we should be targeting them, and how they are more profitable than short tail keywords or simply writing content without doing the research.
What Are Longtail Keywords?
Long tail keywords are strings longer than just a single, or even double word phrase. It’s defined by being three keywords or more in a string, forming a more detailed and specific phrase. When consumers are looking for something specific they need to be more detailed in their search to find what they want – and thus use a long tail keyword phrase.
Why target long tail keywords?
I’m sure you have looked for a product or service online that you were willing to pay for, so look at this process and see if it feels familiar to you:
- You are aware of a certain product or service and want to find it online.
- You type as much information into a search engine to pull up some information.
- You choose the most applicable search result and click the link.
- Once on the site, if there is all the information you need you make a purchase.
So, I am sure you will agree you have been through that process before. If we are to look at this from an internet marketing point of view, we need to be the end site offering a paid product and collecting the sale.
This means targeting the long tail keywords, building a site and writing content around those keywords, and offering a product. In this article I am reviewing Long Tail Pro’s ability to find those keywords and analyze them for difficulty and profitability.
Long Tail Keywords Examples
Google wants you to use long tail keywords, if you start typing in the search box you will have see the autofinish option adding a long tail. As mentioned above, generally speaking the longer the more keywords the more chance of narrowing in on what you want.
For example, if you are diabetic and want a coffee cake recipe, don’t just stop at “coffee cake recipe”. Type “coffee cake recipe for diabetics”, as you’ll see below you instantly find some results that look like they will be very useful.
How Does Long Tail Pro Help You Find Keywords?
Well by looking for keywords manually in Google, either by searching or using the keyword planner takes a great deal of time. There are some free tools that will pull some information together, but paid tools will pull together information, sort it into some semblance of order, and analyze the competition for you.
This is where Long Tail Pro excels. You can add up to 10 seed keywords, and Long Tail Pro will use those keywords to generate a long list of associated long tail keywords for you to look through. You can select from several options to limit the search volume, average CPC, number of words and much more.
With all of the keywords you can now sort through and look for any that meet your own criteria. You are almost certain to find dozens of keywords that you want to target an article for, so next you need to analyze the competition.
With the upgraded Platinum version you get a ‘calculate’ button, pressing this gives you an Avg KC (average Keyword Competitiveness). A complicated metric based on an algorithm looking at several factors around the keyword, namely:
- Keywords in title
- Page Authority
- Domain Authority
- Page Links
- Juice Page Links
- Moz Rank
- Site Age
These are all SEO factors that add to a website’s authority for a given keyword. According to Long Tail Pro information, you can look at the difficulty of a keyword based on the following Avg KC.
- Avg KC 0-10 – No real competition
- Avg KC 11-20 – Extremely low competition
- Avg KC 21-30 – Low to medium competition
- Avg KC 31> – Difficult competition
So, with all of this in mind you’re looking to calculate the avg KC for a bunch of keywords based around you seed keywords. Sort them by avg KC and look through the lowest competition keywords to see if they have enough search volume and relevance for you to target.
I have successfully targeted keywords with an avg KC of 15-20 and ranked #1 in Google with a well written informative 1,000+ word article. Obviously there are no guarantees, but this metric is a really good starting point for keywords to target. It saves a lot of time, it really does.
I hope you have found some value in this Long Tail Pro review, if you’re interested to find out more and start a 10 day free trial with no obligation – just click the banner below and start finding those profitable long tail keywords.