If you’re not already focusing on long tail keywords when publishing posts on your blog, you should be. Having long tail keywords in mind can help round out your posts and optimize them for more potential keywords – and more traffic.
At competition is always growing online and more and more people fight for the same space, long tail keywords are more important than ever. As a reminder, long tail keywords are more specific, and less common than other keywords.
They focus on a more specific niche or topic. Giving you the opportunity to capture a more relevant and specific search query, which has some benefits of its own. So let’s see if you’re making the most of long tail keywords for SEO on your own blog.
Using a Main Theme with Lots of Topics on a Blog
So you have a blog. You will have a main theme for the blog. If your blog is about SEO for example, you will publish the majority of your posts on SEO topics. Your main keyword will be SEO, or something very closely related to this.
You cannot optimize each and every post for these same keywords, and neither would you want to. Instead you write posts and target different keywords per post, all related to SEO.
This can be taken a set further with large authority sites, where it’s not unusual to have topics that are broadly related.
Publishing like this is good practice, and the way bloggers are taught to blog. Whether it’s intentional or not, you are targeting long tail keywords on your posts.
Why Are Long Tail Keywords Good for SEO?
There are two very good reasons why long tail keywords are good for SEO, and are important for you to be aware of on your blog:
Long Tail Keywords Are Easier to Rank For
It’s no secret that long tails are easier to rank for, making them the low hanging fruit people look to pick. The longer and more specific the search terms are, the less competition there is. Along with less search volume generally speaking.
Visitors Are More Interested in Your Content
Writing with long tails in mind mean that you are writing for a specific query, and much more likely to give the visitor what they are looking for. This is great for time on site, conversions, and attracting a more loyal base of visitors.
Affiliate marketers find particular success with this tactic as they are able to target specific products and buyer queries. Which I will talk about a little more in the next section.
Tapping into That User Intent
While trying to rank near the top for chosen keywords is always a priority, conversions is always in the back of a webmaster’s mind. After all, conversions mean money.
Thinks about the difference in these two keywords, ‘bed bugs’, and ‘best treatments for bed bugs’. The latter is clearly a long tail keyword, and there is some obvious user intent behind it.
If you can answer that second query, sure there is a lot less volume than the ‘bed bugs’, but there is more chance of being a purchase behind it.
Long tails are better for sites looking to earn revenue from their posts. Look at adding the name of your city to your posts, or a buyer intent prefix such as; best, coupon, cheapest, etc.