Submitting guest posts is a great way to improve your sites strength in the search engines. You can build relationships with other webmasters in your niche, promote your brand, and share some useful content.
So with all the plus points, what are the drawbacks? Time. It takes time to write guest posts, and sometimes even longer to find a site willing to publish it.
Your article is always going to have to get past the sites editor. Unless it’s a sub-par site, and in this case there isn’t any point publishing there.
I have had more guest posts accepted than I can remember, and I have learned a few valuable lessons along the way which I’m going to share with you.
As we all know, time is our greatest asset. So have a read through the points below, and I can guarantee you you’ll speed up the process in which your guest posts are accepted.
Submitting Guest Posts: 10 Tips to Pass the Editorial Process
Editors Are Always in a Hurry, Don’t Waste Their Time
Most people involved in the online space are in a hurry, right? But it seems like editors are even more rushed when it comes to proofreading guest posts.
Check and double-check your work. If editors start spotting little errors they will lose patience pretty quick and you might not have your article pushed to the back of queue.
They Know Their Audience Better than You Do
Don’t get carried away and write an article focused towards their audience too heavily. It can come across a little pretentious, and after all, the editor understands their audience a lot better than you do.
Don’t be afraid to ask about their audience. This shows initiative and willing to work towards writing a better article. I often ask if I’m writing for a site for the first time, and I always get a warm response.
Don’t Take Rejection Personally
You’re going to have articles rejected sometimes, it happens. Don’t take it personally, instead dust yourself off and make take any feedback on board.
This doesn’t mean the article is a write-off either. You can rework it and submit it to another site if you believe in the content.
You’re Not Fooling Anyone Cutting Corners
Like I said in the opener, the biggest drawback to writing guest posts is the time it takes. But don’t cut corners, it never works out. Editors can spot a weak article in a heartbeat, after all it’s their job to.
You’ll only end up damaging your reputation and brand, as well as investing more time reworking articles than you would have doing it right first time.
Assume Your Work Will Be Checked for Plagiarism
This comes under the general umbrella of cutting corners, and you should know better. But it’s worth pointing out that your articles will likely be checked for plagiarism.
This means if you’ve used quotes or samples from other work, even with good intention, it may flag up. Then depending on the editor they may decide to reject your article. Duplicate content is a huge problem online, and even small amounts can affect the SEO of the piece.
Prepare to Rework the Piece with Revisions
Once you have committed a piece of content to a site, prepare to rework it to their asking. It can be very frustrating making a handful of changes, but this is part of the process.
I have been asked to completely rework a piece before. My advice is always do it once you have committed to the piece. But learn from the lesson, and don’t write for that site again if it’s too time consuming.
Go above and beyond, It’s Usually worth It
I always get great satisfaction in over delivering, and it’s usually worthwhile. I have lost count of the number of times I over delivered, only to be offered something either immediately or in the future from the client.
I’m not suggesting you double up your effort. There are some quick and small things you can do that make the difference. Like going over the word count, adding your own pictures, or making some side notes.
If you don’t hear back about your submission in what you see as reasonable time, don’t bug the editor. It’s very unlikely they have missed your article and will never see it. It’s likelier they are very busy, and bugging them won’t help.
A gentle reminder, or contacting them about another topic so they see your name after a decent period of time usually does the trick. But in the meantime move on to other projects.
They Are Aware of Shameless Link Building
If you think the person reading your article isn’t aware of link building and SEO you’re wrong. SEO and publishing online content goes hand in hand. Don’t try and sneak links in, it’s going to fail and you’ll look bad.
The best links are earned. Write incredible content and not only will you get a link from that article, you will attract tier 2 links and more traffic to your site. Play fair, and play hard.
Consider How You Would Act as the Editor
It’s always good courtesy to put yourself in the shoes of the other person. You may well have articles coming in to your email box to review, so think how you would act with your given article.
There is a lot to be said for good karma and building relationships in the online space. Plus it’s a valuable life lesson, always treat others how you would like to be treated.