Another month in the books, here we are looking back at month 10 of my case site study!
I didn’t have much time again and only wrote 18 posts. 🙁 More on that below. Earnings were healthy though, so no complaints.
Here’s how the month went:
First of all, if you’re landing here and wondering how I built this site to this point; you can find previous updates here:
The purpose of building this site and my goals are very simple:
- Publish as much SEO-focused content around low-comp keywords as possible
- Invest no time or money in link building or outreach
- Monetize preliminary with ads and some affiliate stuff where possible
- Create a nice passive income stream
I’m trying to keep it as simple as possible. Rank low competition content, rinse and repeat. Here’s a couple of posts detailing exactly how I find low comp keywords, and structure my posts:
- You can read how I find low competition keywords here.
- You can read how I write and format my articles so they rank well here.
Traffic and Earnings Stats for Jan-Oct 2020
|Month||# of articles||Pageviews||Ezoic earnings ($)||AdSense earnings ($)||Affiliate earnings ($)||Total ($)|
Ezoic Earnings for October
I had a similar EPMV as September coming in at $22.53 for the month. This is pretty good considering Oct usually starts off slow for ad revenue, as a lot of advertisers hold back budgets for December.
Ezoic also had a glitch in the system on the 7th – I didn’t even look into why or what happened.
I’m still happy with Ezoic. I really like what they’re doing for smaller publishers and websites. I don’t know how I’d earn this much money any other way for this type of site, so I can’t say a bad word about them.
If you’re not yet using Ezoic you should sign up and at least give them a try. I’d appreciate it if you used my affiliate link here – let me know if you do and I’ll be happy to help in any way I can.
Amazon Earnings for October
I didn’t add any more Amazon links or push any of the posts I have links in, so I didn’t expect any increase in affiliate earnings. I’ll take the $65.84, this is literally from links I add into informational posts.
Third-Party Affiliate Earnings for October
This is where I’m noticing the seasonal effect for my niche kicking in. I sent 266 unique clicks to this affiliate, but didn’t make a single sale.
Basically, without giving away my niche, I’m selling something that is a lot more popular in summer. I was expecting a downturn in sales and traffic, but not sudden halt.
Oh well, it is what it is.
Traffic Stats for October
As you can see from the search console and analytics data, I’m starting to see a pretty sharp decline in traffic.
There are a few reasons for this I think:
- The niche is seasonal, as in it’s more popular in summer for sure.
- I’m having some indexing issues. Since Google deactivated manual inspecting and indexing of posts, some of the posts I published this month are not properly indexed.
- It seems like there have been some small changes to the SERPs. I’m seeing less snippets across the board, more YouTube videos, etc. I haven’t looked into it in great detail yet, but I’m sure Google shook my results up a bit.
What Does This Month Tell Me?
I’m pretty sure I’m going to see a drop in traffic, sales, and ad revenue over the winter months. It’s the first year I’ve had this site, so I don’t know how much it will be affected, that’s to be seen.
I have been adding a good amount evergreen content to this point. I’ve even written some posts with “winter” in the title to try and minimize the seasonal effect.
I’m still really happy with the site up to this point. I only put about 25 hours work in this month, and it still made around $1,200. That’s why we build niche sites, right? 🙂
Plans for November
I need to work on my client work/life/niche site balance. I worked way too much on client work this month, probably around 100 hour’s worth. Yet, I earned less doing client work that my 4 sites monetized by ads made me passively!
And working on my own sites is what I enjoy the most. I seriously need to consider where I’m spending my time.
Talking about my niche sites, I’m working on a little project targeting higher ad RPM content for this case study site. I published some posts a few months ago targeting high RPM content, and those posts are earning an EPMV of $30+ which is one of the reasons why my overall EPMV is decent.
I’ve outlined a load of posts that I hope will do the same. I will write something up explaining this if it works. I just need to publish it, give it some time to gather data, and not have any indexing issues.
I’m definitely going to put more effort in this month. Whether than means sleeping less, skipping a meal or a movie, or whatever, I’ll publish more. I have that goal of 500 posts by the end of the year I set some time ago, so I have some work to do.
I caught up with a bunch of you again this month and had a blast. Some of you are doing awesome, I’ve literally seen your sites taking off since I’ve been reporting my own progress here.
Kept grinding out the content, keep improving every month, and don’t doubt yourselves, it’ll work.
I don’t feel like I had a lot to report this month. However, if you have any questions, feel free to drop them below, I always answer them the best I can.