Festive greetings everyone, December is upon us and that means an update for my case study site!
I wrote 33 posts and grossed $1,185 this month, so a decent month. Here’s how it went:
First of all, if you’re landing here and wondering how I built this site to this point; you can find previous updates here:
Traffic and Earnings Stats for Jan-Nov 2020
|Month||# of articles||Pageviews||Ezoic earnings ($)||AdSense earnings ($)||Affiliate earnings ($)||Total ($)|
Ezoic Earnings for November
Traffic might be slipping, but EPMVs are still climbing so I actually earned a little more in November than October with Ezoic.
Overall EPMV for the month was exactly $27, and towards the end of the month, I started seeing $34+ days.
I’m happy with $1,026.38 for the month considering what little work I put in. Here’s hoping ad rates continue to climb in December!
If you’re not yet using Ezoic you should sign up and at least give them a try. I’d appreciate it if you used my affiliate link here – let me know if you do and I’ll be happy to help in any way I can.
Amazon Earnings for November
I didn’t add any more Amazon links or do anything to improve my Amazon income, so no surprise that I’m not making much.
Still, down from $65.84 last month to just $21.60 this month.
Third-Party Affiliate Earnings for November
228 clicks and no sales sucks, but what can you do. It’s not the season to be buying the products I’m referring people to, they belong outside and do not like the cold!
Traffic Stats for November
Traffic is trending down pretty hard, that about ~10% down from October. I’m pretty sure this is due to the niche being seasonal, just look at this Google Trends graph for one of the keywords I published a lot of content around:
Going to be a rough few months…
What I Did This Month – and Why (I Think) It Didn’t Work (Yet)
I’m trying to be a bit more structured and deliberate about what I’m doing – and share more of the why’s and how’s with you guys.
I said last month I was going to target some higher RPM, evergreen content to try and ride out this traffic dip a bit better.
To do this, I decided to write up some business listings. I’ve done this before, and it usually works out really well.
I find keywords with volume like, “dog groomers in [city]”, or “labrador breeders in [city]”. I then write up a summary of businesses in that city and answer some questions about what to expect from these companies.
Now, first of all, if you Google these kinds of queries you’ll see a block of Google My Business data at the top. As well as high DA sites like Yelp.com and other directories.
I know what you’re thinking, “I can’t rank for local results and beat Yelp and Yellow Pages with a general list post”.
But guess what, it works for me. These KWs are almost always low competition and you can better optimize your post around the keyword to rank high on page 1.
This is because not many of these sites are targeting the exact KW, and not doing it with some helpful SEO content. Yelp, for example, is usually an AI-generated list of businesses, most of the time they’re not even accurate for the city in question.
Make sure you answer additional questions, such as:
- How much does dog grooming cost?
- Will a mobile groomer travel to [location]
- Mobile dog groomers near me, etc
This content is some of the most engaging content I’ve published on my sites. Businesses reach out to me to be added to the list, people leave comments about their experiences and make suggestions; it’s great for engagement.
I’ve already done this once for this case study site, and it accounts for a good chunk of traffic and a lot of these posts are getting an EPMV of $40+ – which is why I wanted to repeat it.
The Importance of Topical Relevance
To cut a long story short, I posted around 25 of these posts targeting different cities. At this point in time, they’ve tanked.
Here is the traffic they’re bringing in:
Ezoic isn’t picking up enough pageviews to get reliable data, but you can see from the pages getting views it has potential to be high ad revenue keywords:
Most of my posts are appearing on page 1, just at the bottom of the page. So, it’s not all bad.
Honestly, I expected the posts to rank higher though. But you can’t win them all, I’m big into testing different types of keywords and clusters of content. It’s the only way I find out what does – or doesn’t – work.
One thing I was thinking was that my site wasn’t super relevant to the keywords. They aren’t as closely related to my site as the previous keywords I targeted that ranked well.
Interestingly, I have a friend with a site that is a little more relevant to the keywords I targeted, so I asked him to post a few to see where he’d rank.
He ranked in the top 5 overnight – and pushed some of my posts onto page 2. 🙂
I looked at his content objectively, I can’t see any on-page optimizations that I think are responsible. I think it’s literally down to his site being more relevant. He’s even mentioned the exact keywords on this site before, he just never thought to target them with a post.
Oh well, on to the next idea…
That was an interesting little content experiment. I stopped writing around those keywords, maybe they’ll improve in the coming months, you never know.
Another good month overall though. I probably worked about 40 hours writing those 33 posts, so I’m very happy with the $1k+ income again.
I’m still balancing loads of client projects, some other sites, and a different content case study on another site that I’ll write about if it works. I also worked with a few of you guys building sites and saw some awesome improvments on your site – that’s what gets me fired up!
Hope these insights were helpful, or at the very least interesting. Feel free to let me know how you’re getting on, cheers!