Hey peeps, here’s the 7th installment in my niche site case study – can’t believe that’s another month in the books already!
If you want to check out how I grew the site to where it’s at now, you can find my previous posts here:
If you’re new here, I started a brand-new site on the 1st of this year with some very simple goals:
- Publish as much SEO-focused content around low-comp keywords as possible
- Invest no time or money in link building or outreach
- Monetize preliminary with ads and some affiliate stuff where possible
- Create a nice passive income stream
So far, I can’t complain with the progress. Obviously, this year has been far from normal, although working on online projects like this has been a blessing. I’m happy with how the site is growing, and the techniques I’ve been using seem to be working well.
Essentially there are two key elements to how I’ve grown this site;
- Keyword research – You can read how I find low competition keywords here.
- SEO-focused content – You can read how I write and format my articles so they rank well here.
That’s pretty much all there is to it as to how I’ve built this site. Here’s a look at how it’s performing:
Traffic and Earnings Stats for Jan-July 2020
|# of articles
|Ezoic earnings ($)
|AdSense earnings ($)
|Affiliate earnings ($)
Ezoic Earnings for July
My EPMV on Ezoic picked up a little this month to an average of $13.58 for the month. It was still trending up towards the end of the month, so fingers crossed it keeps climbing.
Here’s a screenshot of the Ezoic earnings:
I’m happy with Ezoic at this point. I don’t know of a better way to monetize the type of traffic I’m targeting, at least not as passively as ads.
If you’re not yet using Ezoic you should sign up and at least give them a try. I’d appreciate it if you used my affiliate link here – let me know if you do and I’ll be happy to help in any way I can.
Amazon Earnings for July
Clicks and earnings were very similar to last month. This isn’t a surprise, I only added a couple of new Amazon links in informational posts where relevant.
I still haven’t written any affiliate posts on the site, it’s on my to-do list. However, I’m more excited about the third-party affiliate program I joined this month – see below:
New Affiliate Program Earnings for July
I applied for an affiliate program a good few weeks ago, and on the 15th July the links finally went live.
I made a sale on the first day…then nothing for a week, then a sale for a few days in a row. It’s been a bit random.
As you can see from the screenshot above, I’m sending 15-20 clicks to this site a day. So, I’m hopeful that this can turn into a nice income stream.
The company I’m working with is a cool little family-owned business that are passionate about what they do, so I’m excited to send more traffic their ways than Amazon’s going forward.
The best part is that they sell something that’s not available on Amazon, so it’s not like they are competing with them. Oh, and I get 10% commission, which adds up quickly compared to the 3% I get from Amazon.
Traffic Stats for July
I only published 25 articles in July. All of those were in the first two weeks too. I didn’t touch the site for the second half of the month so it’s interesting to see the traffic trending up in the final two weeks.
Overall, traffic was up 6k on June, and close to my record high in May.
I think I’ve picked off a lot of the “easy” keywords now. I’ve also noticed an increase in sites competing in the same niche, so I think it’s time to do another hard push on content.
Total Word Count To-Date as at July 2020
I get asked about word count a lot, but never tracked it and was always kind of guessing when saying my posts average 800-900 words.
I installed WP Word Count to calculate an accurate word count – and I wasn’t far off with my guess! 🙂
Wrapping Up: Month in Review – Looking Forward
I spent about 30 hours working on the site in July, and most of that was just two long days I had spare near the beginning of the month. I’m happy with the $780 for the work I put it, and it was nice not to have any issues crop up.
Looking back over the last 2-3 months, if I’m honest, I’ve been cruising, slacking a little, and spending too much time experimenting with content rather than focusing on what was working early on.
I feel that fire burning again to dig in and start publishing SEO-focused content to try and increase the traffic some more. I’m going to go hard in August, let’s see how it goes!
How’s everything going with your projects? I know some of you have been trying out how I do keyword research and on-page SEO, and I really appreciate all of you dropping comments and reaching out to me.
I’ve heard from some of you that you’re already having more success than you previously did – keep it up and here’s to continued success!