Hey everyone, here is the next bi-monthly update for the informational site I started as a case study on the 1st of Jan 2020.
We’re definitely cruising and enjoying the passive income at this point – no complaints there.
Here is an overview of the important numbers for Aug + Sep for the site:
- I published 28 posts spending about 30 hours on the site.
- The site made a total of $7,590.67.
- Traffic has plateaued around ~160k/mo.
I haven’t don’t anything new or different, I’ve just been publishing new content when I feel like it.
So, nothing innovative or interesting to report, but here is a look at the numbers:
Traffic and Earnings Stats for Jan-Sep 2021
Here’s an overview of the site’s traffic and earning stats for this year:
|Month||# Articles Posted||Pageviews||Mediavine ($)||Ezoic & Adsense ($)||Amazon ($)||Other Affiliate ($)||Total ($)|
Traffic Stats for Aug-Sep 2021
Traffic has clearly started to plateau. This happened last year if you look back at my stats for the end of 2020, and it’s mainly due to the seasonality of the niche.
This niche involves being outdoors and is quite dependant on the weather being decent. So, it’s no surprise that things slow down over winter.
I targeted a load of winter-related topics last year and always have evergreen content in mind, so I’ve done my best to try and bring some traffic in over the winter.
I built the site to earn ad revenue, so it’s no surprise that this makes up the biggest slice of the revenue pie.
I’m super happy with Mediavine, the difference between Ezoic and Mediavine is night and day. I’m not going to get into that in more detail here though.
September was the first month I didn’t drop below $100/day, so RPMs are steadily improving, even if traffic isn’t.
My average RPM for August was $23.89, and for September it was $26.30.
Over the last two months the site made:
- $186.67 from Amazon.
- $360.41 from a different program.
I didn’t add any more affiliate links and the seasonality drop is clearly going to affect affiliate sales, so I expect this to drop some more over the next few months.
That’s about It!
As I said, not a lot to talk about in terms of testing out new things at the moment. I’ve been spending more time on other projects than this one, so it’s nice to collect such a good amount of passive income.
Thanks for dropping by and following along, feel free to let me know how your sites are going. Cheers!
Image credit – Photo by Toa Heftiba on Unsplash