Hello all, here is another bi-monthly update for the content/informational site I started back in Jan 2020.
It’s been a bit of a ride the last couple of months, the site had enjoyed good growth and avoided being hit by updates – until November of last year!
Here is a brief overview of the last couple of months:
- The site made a total of $5,072.84.
- It’s been negatively affected by recent updates and is seeing <3k pageviews a day for the first time in ages.
- On a positive note, affiliate sales are up due to the products I’m selling being seasonal.
Anyone who knows me will know that I always take a positive spin on things. We may be seeing a decline in traffic, but it gets me fired up to recover the site. 🙂
Here is a closer look at how the site has done over the last 2 years and how it is performing now:
Traffic and Earnings Stats for 2020-2021
|Year||# Articles||Pageviews||Mediavine ($)||Ezoic & Adsense ($)||Amazon ($)||Other Affiliate ($)||Total ($)|
Traffic and Earnings Stats for 2022
|Month||# Articles||Pageviews||Mediavine ($)||Amazon ($)||Other Affiliate ($)||Total ($)|
|Total to Date||657||1,984.519||28,521.52||1,515.06||3,348.96||43,724.34|
Traffic Stats for Dec-Jan 2022
It doesn’t look that bad from the Analytics graph, but I’m a long way off of the ~160k monthly pageviews I was seeing for a few months last year.
Traffic started sliding in November, it peaked over New Year as I had a New Year post take off, but it’s clearly sliding again.
The main reason for this is as follows…
My Site Lost All of Its Snippets 🙁
Something I noticed almost immediately after Google rolled out the Nov 17th update was that my site lost all of the snippets it was ranking for.
Not a reduction in snippets, or a shuffle around, but I literally rank for no snippets at all now.
At first, I could see some of the sites that had taken the snippets I was previously ranking for were not matching the intent or answering the queries well at all.
So, I figured Google was testing something. But as time has gone on, I’ve not regained any snippets.
In fact, I’ve noticed that a lot of the snippets have disappeared altogether. Or, competing sites have them, and without being biased, most of the new snippets are just not as relevant as mine were.
Why is this happening? Am I banned from ranking for snippets?
I have no idea. At first, I thought maybe it was something to do with my site, and maybe it was affecting a few other sites.
But the more I’ve looked into it, the more I’ve discovered that sites being removed from ranking for snippets is really widespread.
Interestingly, I almost always rank just below the snippet now, or if the snippet has gone altogether, I rank #1. So, the impact on traffic hasn’t been too harsh.
This leads me to believe that Google hasn’t ‘penalized’ my site in any way. In addition to just slipping one space over the snippets, new content I’ve published recently is ranking very well.
If you’ve lost traffic since November – and even if you haven’t – it’s worth checking if you’re no longer ranking for snippets.
Here’s what my snippet rankings look like over time according to SEMRush:
I’m changing various things on my site and testing a bunch of things with the help of some friends. If I figure out how to get my ‘snippet ban’ lifted, I’ll let you know.
Ad Revenue Earnings for Jan 2022
As most of you will be aware, Ad RPMs take a dive in January.
I had an average RPM of $18.02 and made $1,843.71 – a big drop from $2,408.91 in December.
Affiliate Revenue Earnings for Jan 2022
I don’t add any Amazon links anymore, so I’ll take the $44.04:
It’s the other affiliate program that I’ve been working on more as they pay 10% and are a small family-run business.
Sales jumped up in Jan as the niche is coming into season and I made a nice $500:
Plans Going Forward
We have to expect a few bumps in the road in this business, and it could be a lot worse than what I’m experiencing since the Nov update.
I’m still doing all the work myself on the site, so I don’t have any expenses outside of hosting. It’s still a very profitable project, and more importantly, I love working on the site.
I made a wager with a friend last year; we’re both at a similar number of articles on our sites and we committed to getting our sites to 1,000 articles by the end of 2022.
At the time we said that I had to write another 394 articles in 383 days, so a little more than one a day.
That really shouldn’t be a lot to ask, and it’s a little added motivation to get stuck in and start ranking for more keywords and growing the site.
How’re your sites holding up over the past few months and numerous Google updates? Notice anything changed with the snippets?
Feel free to drop me a note!
Image credits – Photo by Cookie the Pom on Unsplash