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YouTube Channels’ Case Study Update Months 6-7

Hello everyone!

Here is an update for months 6 and 7 of my YouTube journey, and things are starting to warm up a bit!

I’ll hit you with all the good bits first:

  • Channel 1 has now been monetized; that’s both channels monetized
  • I had a video break 1 million views, although not all were captured by the end of last month
  • I am also monetized on Tiktok with the one channel I’m repurposing content there
  • I still feel like I’m very much in the learning phase, but hell this is a lot of fun

Here’s a rundown of what’s happened over the last couple of months:


Overview of Stats for Both Channels

Channel 1#videos#shorts#views#subs#Watch time (hrs)Earnings (£)
Channel 2#videos#shorts#views#subs#Watch time (hrs)Earnings (£)

Channel 1 – Here’s What Happened

This is my stock footage channel, so I can knock out videos without picking up my camera or even leaving my house.

To be frank, I wasn’t happy with how the channel was doing and because I had a busy summer with my kid off school, I parked up the channel for 6 weeks or so.

Then, would you believe it – a video I posted around 4 months ago that barely had any views at all decided to explode.

And by explode, I mean that video has done more than 1 million views in the last week and a half.

As you can see from the above stats, it was trending at month end. It was also the reason the channel got monetized as although I’d hit the 1k subs already, I was way behind on watch hours.

It’s still going strong at the time of writing this so I’ll be better placed to update total views and earnings next report.

Obviously, I wish I could explain the whys, hows, and how-tos so I can repeat this, but I don’t know why it decided to lay dormant for months and then suddenly pop off.

What I can tell you is that:

  • All of the views are coming from YT ‘browse features’, which means YT decided to start putting it on homepages and recommended video feeds
  • Even after 1 million views the video still has a 10% CTR (which is good)
  • It has over 39k likes and a 99% likes vs dislikes ratio
  • It has over 4,200 comments (I only read a few and they were very positive)

I’m not just patting myself on the back, these metrics show that people are enjoying the video and engaging with it – exactly the type of stuff that should feed the YT algorithm, right?

Channel 2 – Here’s What Happened

This is the channel where I travel all over the UK filming stuff and having a blast doing so.

I’m still pretty happy with how this channel is going, it has a very targeted audience and is building up an engaged follower base.

I’ve had my first monthly paid member, a donation, and some awesome conversations with viewers.

Would I like it to grow faster? Yep, of course.

But I’m 100% confident I’m creating good content and there is a huge audience for it, I just need to keep going, believing, and seeing what happens.

TikTok Monetisation

I don’t see many people talking about tiktok monetization in regards to their ‘creator fund’, which is essentially very similar to ad revenue.

I think the main difference is that you’re not getting paid a percentage of ads showing on your channel, rather tiktok just has a large fund for creators and they pay out based on the number of views you get.

But looking at it from an RPM perspective, it’s bloody awful.

In September I had 2.8 million views and I made about £35.  I don’t even want to work out what RPM that is, it’s too depressing.

On the plus side, it doesn’t take long to snip up my long form videos and make a few tiktoks out of them.

So it’s not very time consuming, and I can see that it is pushing some people across to subscribe to my YouTube channel.

Coming Up

More of the same for the next two months.

I don’t consider my video that popped off ‘lucky’, I don’t believe in luck – I took the time to research, create, and optimize that video – and I know I can do it again.

I’m still only spending a few hours a week working on these channels, so I’ll spend that time creating the best possible videos I can and we shall see what happens!

Header Image was a low effort DALL-E output

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